What is the best way to use promotional products for business?

If you’re in the business of promotional products, you know the impact they can have on increasing brand awareness and generating traffic. Companies, small businesses, and non-profit organizations raked in over 21 billion dollars of revenue utilizing one of marketing’s most effective strategies. With thousands of possible product options to choose from, it can be difficult to select the right promotional products for your business.

Also known as “giveaways,” “swag,” “premiums,” or “incentives”, promotional products like t-shirts, mugs, pens, tote bags, and phone cases, are given away or sold by an organizations to increase brand awareness, and generate traffic.

Who buys promotional products?

Are promotional products right for your business? Here are the top 10 purchasers of promotional products ranked by distributors according to the volume spent on promotional products by each industry.

  1. Education: Schools, Seminars
  2. Financial: Banks, Savings & Loan Companies, Credit Unions, Stock Brokers
  3. Health Care: Hospitals, Nursing Homes, and Clinics
  4. Not-for-Profit Organizations
  5. Construction: Building Trades, Building Supplies
  6. Government: Public Offices, Agencies, And Political Candidates
  7. Trade, Professional Associations and Civic Clubs
  8. Real Estate: Agents, Title Companies, Appraisers
  9. Automotive: Manufacturers, Dealers, and Parts Suppliers
  10. Professional: Doctors, Lawyers, CPAs, Architects, etc.

Research findings conducted by Louisiana State University and Glenrich Business Studies.

Selecting the right promotional products for your business.

Most often, products prominently feature an organization’s branding. What your business does, who your target market is, and even where you live, effects how promotional products are selected. Here are some promotional product facts to help you decide which products will work best for your business.

  • Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware. Check out these 5 benefits of branded apparel.
  • Thirty-one percent of U.S. consumers own a promotional bag.
  • Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps. Explore our useful guide to ordering women’s apparel.
  • With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  • Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  • Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  • Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
  • At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  • Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
  • Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

Do Promotional Products Work?

This industry, which consists of thousands of possible product options, is one of the most important and respected parts of the integrated marketing communications mix. Contact a promotional consultant for more information on how your business can benefit from promotional products.